New Zealand & Australian ready meal industry FAQs
Who is the target market for ready meals?
With more and more ready meal companies jumping on the scene, the target market is ever growing. But there are a few key groups:
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- Gym enthusiasts and those looking to eat healthily
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- Young people
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- People too busy to cook
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- Single professionals
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- Single, elderly pensioners
How much is the ready meal market worth?
As of 2021, the current ready meal market size (in Australia) is $1 billion. Source: IbisWorld
Why are ready meals popular?
Ready made meals are incredibly quick and easy, and they suit a wide variety of lifestyles and diets. Beyond that, they’re also popular because:
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- You don’t have to stress over grocery shopping or looking up recipes
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- They can help you meet your specific macro and micronutrients
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- There’s a wide variety of food choices
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- They can be frozen
- They reduce food waste